adoption: Modelling Adoption Process in Marketing

The classical Bass (1969) <doi:10.1287/mnsc.15.5.215> model and the agent based models, such as that by Goldenberg, Libai and Muller (2010) <doi:10.1016/j.ijresmar.2009.06.006> have been two different approaches to model adoption processes in marketing. These two approaches can be unified by explicitly modelling the utility functions. This package provides a GUI that allows, in a unified way, the modelling of these two processes and other processes.

Version: 0.6.2
Depends: R (≥ 3.0), RandomFieldsUtils (≥ 0.5.3)
Imports: stats, graphics, methods, grDevices, utils, quadprog, tcltk, tkrplot
LinkingTo: RandomFieldsUtils
Published: 2019-04-01
Author: Martin Schlather [aut, cre]
Maintainer: Martin Schlather <schlather at>
License: GPL (≥ 3) | CC BY 4.0
NeedsCompilation: yes
Citation: adoption citation info
CRAN checks: adoption results


Reference manual: adoption.pdf
Package source: adoption_0.6.2.tar.gz
Windows binaries: r-devel:, r-release:, r-oldrel:
macOS binaries: r-release: adoption_0.6.2.tgz, r-oldrel: adoption_0.6.2.tgz


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